Free learning resources from arts, cultural and heritage organisations.

From St Michael to Marspen

Simon Marks created the St Michael brand in 1928, naming it after his father Michael Marks.

St Michael Logo 1932
St Michael Logo 1932

The St Michael label was a quality mark, showing that the item it was attached to was made exclusively for M&S, and not sold by any other companies. This meant that at first there were only a few St Michael products, but the range soon grew to include clothing, toys and food. 

St Michael Logo
St Michael Logo

The style of the logo changed to a handwritten 'St Michael' in the 1950s. This was to create a more feminine and friendly brand that would appeal to M&S customers. 

 

M&S Marspun Dress Label
M&S Marspun Dress Label

Other brand names used by M&S included Marspen for household goods and toys, and Marspun for clothing.

M&S Advert for Marspen Books
M&S Advert for Marspen Books