To excite people to visit a museum you have to advertise and promote it. This is done by a marketing team. There are lots of different ways you can market a museum to increase visitor numbers, some are digital such as using social media platforms and websites, and others are more traditional such as posters, magazine and newspaper articles and leaflets.

In the video below, Megan Jones, Digital Engagement Officer at Leeds Museums and Galleries, gives a quick guide on making videos for posting on social media using just a smartphone.